Edward Roche is a visionary entrepreneur in the hemp industry who began his journey following the 2018 Farm Bill. As the co-founder of Red Mesas, he has honed his expertise in genetics, farming, extraction and consumer packaged goods.  Between 2019 and 2022, Edward led the hemp farming operations in Green River, Utah. He also launched two CBD brands, one specializing in pure isolate and the other in full spectrum formulations developed in collaboration with medical professionals.  Currently, Edward is dedicated to the market development of premium CBD, CBG, CBN and other minor raw materials to support the growing US and international cannabinoid market.

Edward’s diverse experience includes significant time in Asia, where he gained valuable insights through immersive internships in Japanese corporate settings, including Rakuten. His global perspective and business acumen contributed to his success as Head of Growth at Scaled Agency, where he excelled at expanding into new markets and helping to scale brands while meeting profitability targets.

Edward holds a bachelor’s degree from USC Marshall School of Business, a Juris Doctor from USC Gould School of Law and is a certified attorney with the Illinois Bar.

When not focused on growing businesses, Edward enjoys golf, pickleball, and discovering new culinary experiences. He currently resides in St. George, Utah, with his fiancée Bria and their dog Mochi.